An adult has an average of 50,000 thoughts every day. Now try to recall 100 of those thoughts from earlier today. Pretty hard, right?
It’s normal to forget most of them as our brains have to filter out unnecessary information so that we don’t go insane.  The problem is that we forget a lot of great ideas along the way.
Great ideas often come when a person is unprepared
Most of the time great ideas come from diffused mode: Thoughts come to you in this state when you’re not intently focused. Daydreaming or zoning out in the shower are perfect examples of this state of mind. Creative ideas come to us during this state of mind because this is when our minds are the most relaxed. This is when our brains connect different neural pathways to come up with brand new ideas (the same as how creativity allows us to connect the dots, our brains do this naturally in this state). As our brains are so relaxed, there’s no intention to mark down ideas that come along.
Never trust your brain: it’s bad at memory
Very often the ideas that come to us during diffuse mode can be a bit abstract. Out of
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