Ask any successful business owner about the one skill that contributed to their success. Without a doubt, they’d say “sales skills.”
You might be thinking, “This doesn’t apply to me – I’m not a salesperson or business owner!” But if you think about selling as explaining the logic and benefits of a decision, then everyone needs sales skills.
It’s the art of persuasion. The job of a salesperson is to get customers to buy products and services. To convince people that their product is the best, a salesperson needs to gain customers’ trust in a short period of time. This is true whether you’re peddling a product, a service, or your personal brand.
Sales skills can help you win friends and influence people, no matter what your job is.
Here are five rules of thumb as you develop your sales skills.
1. Build relationships first.
Before making any requests, build trust with people. Try to find out what they’re interested in by observing, listening, and asking questions. Instead of using “I” and “me” in conversations, veer toward “you” and “we.” Show genuine interest in their personality, work, and hobbies.
As you build this relationship, nurture trust and others will naturally
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