There are about 3.69 million results on a Google search for “cover letter template,” which isn’t surprising. Many are concerned with making sure they have the right cover letter format, so they go searching for a template.
Here’s the problem with that approach: by definition, a template (especially those residing on Page 1 of Google’s search results) is something that thousands of people are using. This cannot stand out from others. Your cover letter begins from a very average place.
The average number of applicants to a job these days is 59, with most jobs receiving far more. Recruiters and hiring managers simply don’t have the time to go through 60+ resumes and cover letters thoroughly without sacrificing many other priorities during the day.
A good, interesting cover letter — especially one that hooks the reader immediately — can be a huge difference in getting you a job. A generic cover letter on the same template the recruiter just saw 50 other times? No.
When we discuss cover letter format, then, let’s shift the focus to how to make yourself stand out as a candidate via your cover letter.
Make It Personal (Like You Know the Hiring Person)
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