Technology advances by leaps and bounds. It seems like we’re always fighting to stay current on tech trends. Consumers aren’t alone in this race for the hottest products and services on the market. Many businesses are also eager to jump on the tech bandwagon.
Sometimes companies don’t do well on the cutting edge. The Daily, a digital newspaper that sought to ride the wave of success caused by the iPad, is a classic example. This e-newspaper showed promise, but wound up being a colossal flop.
Today, reading a newspaper on a tablet requires no stretch of the imagination. The Washington Post, The New York Times, and other major papers offer e-subscriptions. If The Daily had the right idea, why did it fail?
It wasn’t that the idea of an e-paper was bad. The combination of a clunky interface, a bad business model, an unclear mission, and high overhead made the paper unsustainable.
The Daily led with technology. They didn’t put as much focus on developing a user-friendly paper as they should have. They were trying to operate in a digital age with an analog mindset. They saw the importance of using tech to publish their stories, but they didn’t
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