I manage a fitness center for one of the biggest brands in Switzerland. My prediction for January: We will have more than 130 new members that will join our facility. This is nearly 100.000 dollar revenue – in a single month.
January is the most lucrative month for fitness centers. A lot of the people start a gym membership, because they want to completely redefine themselves. “New Year – New Me!”, they will post on social media. Unfortunately, this is often not the case. More than 90% of these people will quit after three months of going to the gym. We call them the no-shows.
This is not the ideal situation, neither for the person that is going to the gym or the gym itself. I remember my previous boss telling me: “Florian, the no-shows are not your ideal customers. Gyms will always need them to make money. But the people that are training frequently, reach success and then enthusiastically tell their friends about it – these are our true value customers!”
My previous boss had many flaws, but in this aspect he was right. Here are 3 tips that will help you stay training, for months to come.
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