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UN to Advertisers: Go Beyond the Female Stereotypes

Demeaning images in advertising of women doing domestic chores or scantily clad act as stubborn obstacles to gender equality, the head of U.N. Women said Thursday, urging the global ad industry to become a weapon for good. Advertising has the power to create positive portrayals of women and eliminate stereotypes, Phumzile Mlambo-Ngcuka, executive director of the United Nations’ agency on women, told the Thomson Reuters Foundation. Mlambo-Ngcuka spoke from France, where she is calling on advertising leaders who are attending the industry’s annual Cannes Lions Festival of Creativity to eliminate…

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Smarter 

The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

There are few endeavors as stressful and confidence crushing as searching for work. You may find yourself spending hours looking for the right job, spend even more hours perfecting your CV and cover letter, then never hear back. Or if you do hear back its a rejection. In the end you feel like Sisyphus, spending your days pushing a boulder uphill, only for it to roll right back down immediately after. It can be soul destroying. Some people may make things even more difficult for themselves by only applying to…

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